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Written by: Amy Shaw
Creating and maintaining an effective artist profile on Spotify may seem daunting, but is a hugely beneficial activity for artists. With Spotify still dominating the music streaming market, representing yourself well on the platform is vital for any artist. Having an effective profile is the key to achieving more streams, therefore, generating more revenue, and ensures that your brand can spread even further around the world. While it is not possible to have complete control over every aspect of your Spotify profile, the main aspects including the ‘about’ section are completely under your control.
Your profile photo is the first aspect of your profile that visitors will see, making it one of the most important aspects of your online persona. Selecting a photo that represents your brand and personality is vital; people should be able to ascertain who you are in a matter of seconds, just by glancing at your photo. Vibrant, colorful profile photos are the most successful on the platform, standing out against Spotify’s dark background and drawing more profile clicks. Always ensure to use a photo taken by a professional photographer in high-resolution to represent yourself in the best possible way. Any photo in a lower resolution has the potential to damage your reputation to new profile visitors, giving them the impression that you are not a serious artist with potential.
Another important aspect of your artist profile is creating an effective bio to let page visitors know who you are, and what kind of music they can expect to find on your page. It is important not to use a bio that is too long-winded, as readers will quickly lose interest. Keep your bio short and sweet, but pack it with information about you and your brand. Make sure to stand out from the crowd and offer something more than other producers, give fans an insight into your personality or let them know something unique about you that they may not have heard before.
Spotify now allows artists to also upload a huge photo gallery with images of their choosing. With the option to upload up to 125 pictures, the possibilities are truly endless. You may choose to upload more press photos, or some photos from a recent tour. You may even want to offer some never-seen-before behind the scenes photos to give fans a closer look into your persona and what goes into your live performances. This feature truly gives you the chance to represent yourself worldwide and showcase even more about your persona and ethos, make sure to make full use of the feature.
Spotify also now allows artists to add links to other social media sites. This new feature ensures that listeners who find themselves enjoying your music will now also be able to click through to your social media profiles with ease, and connect with you across all platforms. Make sure to add all of your profiles to make the most of this feature, you can even add a link to your Wikipedia page to allow fans to find out more about you.
Putting together an effective Spotify profile is truly beneficial for artists, leading to an increased amount of streams and generating more revenue. Many people may discover you for the first time through the platform, which makes it vital to present a good first impression in order to allow fans to form a long-lasting relationship with your brand and music. Putting together your profile is not something that should only be done once, it should be regularly adapted as your career shifts and develops, and as your style adapts over time, your profile should adapt to reflect this. Keep providing fresh images to keep your fans in the loop regarding recent tours and festival performances, you will see increased engagement as a result. Although organizing your profile may seem daunting, it is vital to dedicate time and energy to making sure your Spotify represents you in the best possible way.